Let’s meet Mr Madhav Reddy, a QUALITY entrepreneur who started RedMad Learnings in 2011. The company mainly works in the field of Training and Development. Madhav left a really great job at HSBC to start his company; a dream he has been caressing from a long time. Anyone who has a dream of working ground-up and a real passion for entrepreneurial aspect of the business, then we believe this is a must read. Let’s quickly dive into the details.
Hi Madhav, thank you for taking time out for this interview session. Tell us about who you are, your educational background, your family…
I am based at Vadodara, Gujarat. I belong to Andhra Pradesh but I lived in Baroda earlier for almost 15 years during my School & College days. My Dad was transferred here when he was working with Apollo Tyres. Hence this place was always close to my heart and made me come back to Gujarat. Also I wanted to be an Entrepreneur for which I resigned my last job and started my company “RedMad Learnings” in 2011. And of course Gujarat is always the best place for Entrepreneurs.
I did my schooling from Navyug Eng. Med. School and Jeevan Sadhana from Vadodara. I did my B.Sc [Maths] from M.S. University Vadodara and did my MBA[Hr] from ICFAI University. I am also a Certified Black Belt in Lean Six Sigma. I am also a GNIIT from NIIT - Fathegunj, Vadodara .
Education has always taught me something, obviously. But you need to keep learning new things to survive in this competitive world.
My family, ummm… I am single and my family consists of My Father, who recently retired from Apollo tyres, my mother who is a housewife and a sister who works with HSBC.
“RedMad Learnings”, what does it do?
It is Training & Development Company. We conduct training programs in colleges, universities & corporate sectors across India. We are also in to Business consultancy and quality consultancy. We are also in to Quality Training programs like Lean Six Sigma, 5s, Kaizen, SPC tools etc.,. I am also the Chairman Gujarat for an International not-for-profit society called LASSIB Society,
When did you start into this field?
I have started training when I was in my First year of my graduation. I started as a hobby, never thought this will become my profession.
Aah long time then. And how did you start into this field?
Well, interesting question. Most of my friends joined MLM companies like Skybiz, Amway, Modicare in the year 2000, as they wanted to earn easy money. But they were never able to give proper presentations to the audience. So I started giving presentations on their behalf at the gathering and used to the train the new joins in sales. I used to do it voluntarily to help my friends.
Is anyone else involved into this from your family?
NO, our father was completely from JOB background. They never wanted me to get into business. I was working with HSBC and was earning good. They wanted me to continue that. But from the time I was Child I always wanted to be a business man and earn money so that I can enjoy luxuries. Hence I took a decision and resigned the Job and started the company in 2011. Of course, the family did support me on my work but they always want me to get back to jobs again.
I can understand the family concerns; they generally want us to play it safe. Well, then what kind of planning did you do to start the company?
There are lots of things that are involved in starting business. I only knew that I will start a Training & Development company as I was very good in communication Skills & training Skills. I started browsing internet to find details on how to start a company, what are the financials involved and how to open a current account etc., Later I approached a CS company and they have done the work for me.
Who are your targeted customers?
I always knew that training is never ending process and whether it’s a college or a company they would require training programs to excel in their field. My target is to train entire INDIA , mainly in Quality Management.
How do you attract customers generally?
I have seen that lots of companies and colleges they place ads in internet on their training requirements. So I started browsing internet for these ads and I came across a site called “CiteHr.com”. I have seen that there are lots of Hr professionals, individuals, corporate whom place questions on their professional problems and needs. So I started answering all those questions which ever I can answer. In just couple of months, I was able to answer more than 1000 queries which made me one of the Sr. Members of the site. I helped a girl who recently joining a company as HR executive in an IT company at Pune. She had queries on how to Start HR process in their company. May be their firm liked my queries; they invited me to conduct a 1-day training program at Pune for all their new recruits. That was my First program after I started the company. Second big project I got through this referral program was from United India Insurance. I was asked to training almost 500 employees of the firm from Andhra Pradesh in batches for 2 days each. The program went for almost 3 months. I was also present in Linkedin.com, at this point of time my number was connections were also 245, But in just couple of months my connections rose to almost 1000 and in today’s date it stands at 4629. 90% of my business comes from word-of-mouth referrals and online contacts. Our company is almost 2 years old now, But till today we never went for any sort of Paper advertisements or posters for getting business.
Wow, that’s impressive. Are you happy with the current progress of the business?
We are proud on where we are today in just 2 years. We have got accreditation from an International Society for Six Sigma programs. We have been nominated under CSR category at recent 2013 CXO Confluence LASSIB awards for conducting free training programs on Quality management for 10,000 students across 5 states. We have conducted programs at almost 40 companies & 50 colleges across India. We want people to remember and recommend us as Training Company with quality and innovative training programs.
How many hours do you generally work?
I always plan my day 1-day before and always leave a buffer time for some on-spot activities and meetings. I work round the clock as we have some international clients also for whom we do programs online. So due to time factor I even do programs in Night. But I do make sure that I give enough rest to Body. After all Just money is not everything. Health Is Wealth. Also I believe as an Entrepreneur who should not look at clock when are chasing your dreams. Once your dreams are fulfilled you deserve to take a break but should not relax long again.
Any tips for new comers into this field?
One Thing for sure – IF YOU DONT HAVE GUTS AND COURAGE TO ACCEPT FAILURE DONT BE AN ENTREPRENEUR. THIS DISH WILL MAKE YOU TASTE BOTH SUCCES & FAILURE SO BE READY FOR IT. The only mantra to succeed is to Keep learning new things and think innovative. Innovation is the only differentiating factor between you and others. An Idea can be given by a single person, But to convert it to a company you always need a team. Only “WE” will give you success not “I”. I always admire a line quoted by Dr. Abdul Kalam – “Dreams are not something which you see when you sleep, Dreams are something which will not allow you to sleep”. So my dear friends, If you want to succeed, chase your dreams till you get them. There is no short cut for success & excellence you need to gain it.
How people can get in touch with you?
Office Address: RedMad Learnings, 616 Saffron Complex, Fathegunj, Vadodara-2. Gujarat.
I am always present on LinkedIn and Face book you also reach me there. www.facebook.com/madhav.reddy in.linkedin.com/in/reddymadhav
Finally, tell us about your upcoming event
On 31 August 2013, We are about to attempt a WORLD RECORD on Quality Management. This event is supported by lots of associations & colleges in Gujarat. DO CALL US IF YOU WANT TO BE A PART OF THE WORLD RECORD. I welcome all the UG & PG students to join us on the world record and learn about something which can change your life and make a path for a creative career GOOD LUCK to all of you and thanks for reading.
For more information visit: http://www.beyondkhidki.com/events/worlds-largest-lean-six-sigma-training-class